Our story started in 2013 in the most humble way: a shed normally used to house our six dogs and a makeshift copper still. Since then, we’ve grown as a business and team, but our core values, passion and promise to make the finest Gin we can remains constant. Here are 10 things that you probably didn’t know about Six Dogs Distillery.
1. Our Karoo Gin recipe was developed over two years
To get our Six Dogs Karoo Gin recipe perfectly balanced took exactly 187 iterations and over 2 years of trials! We believe that it’s best enjoyed with ice and some good quality Indian tonic, or simply neat, as the addition of any garnish will actually unbalance the flavours that took so long to refine.
2. Our first still was made out of a geyser
Our very first distillation was on a makeshift still – an old copper geyser converted into a still – set up in the shed where the dogs sleep on the farm. This still has since been sold and replaced with a series of larger and custom built stills that are used for experiments and production today.
3. Our name was almost “Betelgeuse”
Founders, brothers Charles and Glenn Bryant, and Luigi Marucchi, went through hundreds of names before settling on “Six Dogs”, even conducting a survey to establish preferences amongst friends and family. Some of the options included “Bryant’s Gin”, “Renegade”, “Adamastor” and “Betelgeuse”. The name “Six Dogs” was eventually chosen to honour the early days of gin-making in the shed alongside the ever-faithful six dogs that kept Charles, the Distiller, company.
4. Our bottle is based on a hip flask
The founding trio also investigated several bottle shapes before settling on what has now become the iconic Six Dogs bottle. It’s loosely based on a hip flask concept, symbolising adventure and a hint of mischief.
5. Our first customers were Jonathan (“Shorts”) Dewes and Peer Iuel
We are ever grateful to our first customers, Jonathan (“Shorts”) Dewes and Peer Iuel, their invoices dated 22 and 23 November 2016 respectively. Both are now Six Dogs Ambassadors who continually amaze us with their unselfish energy in promoting our brand.
6. Our first trade customer was The Royal Hotel in Riebeek Kasteel
When attending a friend’s birthday at The Royal Hotel in November 2016, Charles managed to persuade the hotel to order a case of Six Dogs Karoo Gin. A few days later, we secured our first off-consumption order with Hillcrest Tops in KwaZulu-Natal. It’s important to us to be fully connected with all our on-consumption outlets, retailers and of course, our customers, as without them we only have products, but with them we have a brand.
7. Our first international order went to Belgium
Our very first export order – for 90 bottles of Six Dogs Karoo gin – was in May 2017 to Elvama in Belgium. Fast forward to 2020, Six Dogs is enjoyed in South Africa and 17 countries around the world.
8. We had mixed feelings about Six Dogs Blue
At first Glenn, one of the three founders, believed that the colour of Six Dogs Blue might actually harm the brand’s reputation by being a little “gimmicky”. He was soon convinced after he saw its colour-changing ability and thanks to his incredible marketing efforts, it has become the brand’s top selling product.
9. Two of our team members look related
Did you know that Six Dogger, Nicole Porteous, has been asked if she is the daughter of Glenn, a sum total of 27 times? It must be their good looks!
10. A bottle of Blue braved New Zealand’s Tongariro Crossing
Six Dogs Gins have had many adventures both locally and abroad, but one bottle of Blue in particular took on the Tongariro Alpine Crossing in New Zealand, one of the country’s most famous day hiking trails which wanders through Tongariro National Park, a World Heritage Site. The bottle was snapped next to one of the trail’s iconic sulphur pools, which looks like it could be on Mars!